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By TPCI | August 22, 2019

Who would have ever skipped the childhood memories of the grannies making delicacies like halwatikki & chat, those piquant veggies, the wholesome “moong dal chillas” and what not! Apart from the love hidden deep into the flavours, the one thing which remained consistent and constant in all of granny’s dishes was their ever favorite ingredient, the flavorsome “Ghee”.

Nobody can deny the fact that a spoon of “Ghee” added to any dish, nosh or savour, would instantly give it a special tinge of taste. No wonder that this traditionally used ingredient remains so much in demand since forever! Today, with a phenomenal shift in eating trends, organic products have taken over the traditional market like wildfire. Thus, the demand for organic products has only accentuated in the past few years.

It was in the year 2013 that Capital Ventures Pvt Ltd (CVPL) sensed the trend. To cater to the health and nutrition needs of the growing legions of health conscious consumers, CVPL ideated on an organic Ghee and distributed it under its brand “Parliament”. Owing to the organic techniques involved in the making, CVPL gave its organic products an apt moniker “Sanjeevani”, and “Sanjeevani Organic Ghee” was born.

Since then, with the rising popularity of Parliament Sanjeevani Organic brand in the American, Asia-Pacific, Gulf and SAARC regions, the demand for their Organic Ghee has also seen a hike. The rising exports of the product in the global market are a certain eyebrow raiser!

Produced using only the organic, grass-fed and unsalted butter along with robust quality control, this organic ghee is manufactured in the state-of-the-art in-house production unit of CVPL in Dehradun. The ghee right from its production to its packaging is monitored very closely by trained staff to ensure that the norms laid down by APEDA are followed. This combination of taste with a dollop of health endows you with the perfect kitchen partner.