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By TPCI | November 7, 2019

Since its inception in 1995, SAP Filter Pvt Ltd. is considered as a reputed engineering company in India that is engaged in manufacturing and exporting a wide range of filtration equipment. With its rich experience in providing solutions to the industry for decades, SAP today caters a repertoire of industries like edible oil, chemicals, API, pharmaceutical, fertilizers, paints, lubricants, flavors and fragrances.

With over 3000 installations across the world having state-of-the-art manufacturing facilities, the company is the first Indian manufacturer to export horizontal leaf filter with ‘U’ stamp to Canada.

After serving various companies in Mumbai, Pradeep Pankan eventually ideated SAP Filters and has been helming the organization for over 23 long years now. Speaking to Indusfood-Tech, Pankan shares his novice plans of expanding his kitty of equipment and also gives some exclusive industry highlights. Following are few excerpts from the interview.  

Indusfood-Tech: Tell us about the company’s formation and growth story? How have you evolved as a business in India and abroad?
Pradeep Pankan: “SAP FILTER” was formed way back in 1996 as an ownership company. After serving various companies in Mumbai, I had an urge to produce equipment that would facilitate the separation of solids from liquids and liquid from liquid, and serve the industry with the best of my experience.

Since then, we have evolved from a humble starter in 90’s to a well-established & registered player and exporter today. We have eventually built up our assets in terms of finance and manpower, along with high-quality machineries and a colossal manufacturing unit.

As we started to produce the Tubular Centrifuge machines, they were initially supplied to the turn key plant suppliers in edible oil industry. With the increased industrial exposures over the years, a dedicated marketing setup was incorporated and factories were also set up. Today we have three factories already operating in Vasai, Mumbai & fourth one is under construction and would be soon unveiled.

Indusfood-Tech: What are the key product categories you cater to? And what are the major end use sectors where you are witnessing good demand for your equipment?
PP: We are producing Industrial Filters for solid-liquid separation in edible oil, API and pharmaceutical industries. Also paint and chemical units spread over India and abroad. We foresee major demand in edible oil and pharma sector.

Indusfood-Tech: What are the latest trends in evolution of packaging materials and technology? How are you adapting to them as a company?
PP: There are few trending materials that we use for packaging at our units. Our products are of big size and they are painted with epoxy paints or aluminium paints for high temperature application. The stainless steel parts are packed in wooden boxes with plastic wrapping to protect the delicate filter plates. Also in case of other filters same norms are followed.

Indusfood-Tech: How strong has been the role of the R&D for your business to be a success? Any major R&D/innovations that you might wish to share with us?
PP: Our industry requires large scale experience along with great knowledge of application, engineering and chemistry with adequate qualifications. R & D plays an important role as we do carry out trials on prototype models to scale up the size of the equipment.

Indusfood-Tech: How do you plan to expand your business in the next five years?
PP: We are focusing on adding more number of separation equipment to our kitty in order to expand to reach our goal in next five years so that we may add more number of clients.

Indusfood-Tech: How is the food processing equipment industry expected to grow in the future? What will be the drivers of the growth?
PP: Food processing industry is growing at a pace of 8 to 10 percent while pharma sector is growing at 15 to 16 percentages. Also, water as a base of the human lives for direct consumption, agriculture and industry is our focus for growth. World over consumption of processed food will be growing at a faster pace and hence, we have greater scope with effective management of marketing activities.    

Indusfood-Tech: What has been the progress of your business on the export front and which are the main markets you have successfully penetrated? What are your future strategies to tap your potential target markets?
PP: We are trying to promote our company by way of participating on various platforms available to us directly so that direct sale will grow. Major exporters of products are turnkey plant suppliers who source our filters as a part of their package. Our supply to the end user in international market is increasing through internet marketing and overseas exhibitions so growth we expect shall be higher than the levels we targeted in previous years. We are going to target various countries in Europe & USA as we are already supplying our products to other Asian and African Countries.

Indusfood-Tech: How do you see the investment opportunities and the business environment for the food processing industry in India?
PP: In India the awareness about the hygiene is growing due to spreading of education in rural regions of the country. If the pricing is affordable to the poor class, more food processing units shall be coming up in future. So environment looks to be good though not phenomenal due to world over recessional trends. Hence, the investment is being cautiously done by business people nowadays.

Indusfood-Tech: How do you see IndusFood-Tech as a platform for the growth of the industry?
PP: We look forward to Indusfood-Tech platform as a promising platform for result oriented meeting of buyer and seller with good facilities provided for business.