Updates Details

By TPCI | October 18, 2019

After Keshavji Meghi Gosrani had leveraged his engineering education to build a workshop in component & sub assembling of machines, he got the feeling that his scope of work and ambitions should not be limited. This eventually gave fruition to the idea of starting a company that sold standardized pumps and other machinery to the existing and later an even more diversified clientele. This marked the foundation of GOMA Engineering Pvt Ltd, a company known for its high-pressure pumps in India since decades.

His son Jayesh Kehsavji Gosrani took the reins in his hands in 1987 and along with other industry veterans, took the company to new heights. Under his helm, GOMA started manufacturing homogenizers as well, which was unprecedented in India and continues to excel in executing various other turnkey projects for the industry. In this interview, Mr. Gosrani further talks about his association with Indusfood-Tech and his further plans for the expansion in the industry. Here are few excerpts from the interview:

Indusfood-Tech: Tell us about the company’s formation and growth story? How have you evolved as a business in India and abroad?
Jayesh Gosrani: GOMA’s basic foundation was laid by my father, Mr. K. M. Gosrani, who is currently actively serving the organization as the Chairman. We started as a High-Pressure Pump (HPP) manufacturing company back in 1982 and even today, there are just a few number of manufacturers of HPP. Thus, the year 1982, marked the establishment of GOMA Engineering Pvt Ltd, which successfully started supplying various high-pressure reciprocating pumps. We have evolved in manufacturing such pumps over the decades and have been catering to huge industries such as crude oil, paint, steel, cement; talk of any of these and you will find GOMA as a name! Eventually, with the virtue of diversification of the application and implementation of the HPPs, GOMA landed in the huge food and beverage segment in the year 1987.

Thereafter, consequent to a lot of brainstorming and market study sessions, we came up with a new innovative machine called High-Pressure Homogenizer, which we realized was new to the Indian market. It was challenging but we developed it and approached Dr. Kurien in NDDB (National Dairy Development Board) who had helped and guided us across our journey. Very soon, our machine (homogenizer) was encouraged and approved by NDDB. I take immense pleasure to mention that with its first commercial launch in 1990, the group pioneered the first 100% indigenous manufacturing of High-Pressure Homogenizers in India, which were an import substitute. Initially, catering to dairy, our homogenizers were soon found serving juices, beverages, ice creams, flavours, ingredients and in the last 30 years we have covered most of the sectors for our homogenisers.

Over the years, we have started manufacturing turnkey milk plants & juice plants, pasteurizers and eventually the SS Sanitary pumps as well, which again find a major application in the liquid & milk processing industry.

Indusfood-Tech: What are the major end use sectors where you are witnessing good demand for your equipment? What can be the latest trends and how are you adapting to them as a company?
Jayesh Gosrani: We have recently launched another product under GOMA, which is called the UHT Sterilizer. To mention, we are the only ones to manufacture this product in India with the original technology an Indian facility.  

There is a lot of consumption in dairy. Products like fermented milk, buttermilk, curd, lassi etc are high in demand. Also, the Indian traditional sweets market, where milk finds 80% of its usage, is also deemed well-primed for growth.

A lot of growth is being registered and would be seen further in the health-based beverages market as it is hugely replacing carbonated drinks also.  We have been catering to such industries. Fruit juices can also be processed with HPP Technology. This specific technology could increase the shelf life of the product under process to almost 3-4 weeks without actually giving heat. So, fresh food, devoid of any preservatives, is the need of the hour!

There is also a great demand and growth envisaged in fermented drinks. New products that have been recently developed in the market like Greek Yoghurt and Smoothie are also in huge demand. These few trends would be replacing the inclination towards carbonated drinks.

Indusfood-Tech: How strong has been the role of the R&D for your business to be a success? Any major R&D/innovations that you might wish to share with us?
Jayesh Gosrani: We have not faced challenges as we have been doing R&D. We have an R&D centre approved by the Department of Scientific & Industrial Research (DSIR), GOI, which is committed to bring about innovative and value-based solutions for its customers and thereby the society at large.

In 1997, we moved our manufacturing unit to Wada, which now houses a state-of-the-art establishment, spread across 5 acres of land and is fully equipped with modern infrastructure facilities such as CNC machining and computerized testing.

Today, headquartered at Thane, Mumbai, we also have plants in Pune and Surat, which is a special facility as SEZ (Special Economic Zone). We also have a factory in Vapi, Gujarat. We further have operations in Dubai and Narobi, Kenya in East-Africa.

Furthermore, we believe that innovation is the key to remain relevant in the market. So, we have also recently set up a Noni Juice plant which is an herbal drink. The juice is made of a fruit called Noni, which looks similar to pineapple and grows in most of the dried and arid regions like parts of Southern India. I must say it is not that new, but people are not that aware.

We further have plans to set up a factory in Africa. With in-depth market research, we have found that Africa has a huge market for exports. Although we generate a lot of business from there, still, there lies a huge potential, which is yet to be explored. Africa has emerged as a major market for milk, milk-based products and beverages.

Indusfood-Tech: How do you plan to expand your business in the next five years?
Jayesh Gosrani: We are soon going to venture into the cheese manufacturing line of business for Indian clients. As a surprising fact, most of the cheese-making machines are still imported mostly from Europe and those companies have a lot of representations here in India. So, we next target the cheese machines.

We also have a plan to set up a factory in Nairobi, Africa soon. With a 150 crore business today, we plan to expand as a company of 1,000 crore in next five years. The kind of projects we have been executing are big ones, which are surely conducive to our plans of expansion. Most probably, we would want to go for an IPO in next few years.

Furthermore, we currently have our own beverage plant near Thane, Mumbai, which is named as Organico Food and Beverages with a brand name, Trigo. We are planning to have our own varied range of heath drink products in our baskets. It is major plan in our expansion. So, we are planning to promote our own beverage brand, which we have developed and we will be soon pushing it as a product.

Indusfood-Tech: How is the food packaging and processing equipment industry expected to grow in the future? What will be the drivers of the growth?
Jayesh Gosrani: Frankly speaking I am not very happy and convinced with the growth, especially in the beverage packaging industry. What people have been developing so far is PET bottles, and to everyone’s surprise PET is going to be banned.  People have not been able to venture into other kinds of packaging like paper packaging. What I see is, there have been just two to three global players who have successfully developed alternative packaging materials from agro raw materials like vegetable leaves, banana leaves etc. for beverages, but in India the market lacks the innovation and players plunging into this arena. Players in India do not even want to indulge in any collaborations, which I see, if done, can be of great help.

The government should intervene and push at-least the big time players to pull technologies from outside India in this segment and encourage players to move into potent collaborations.

Indusfood-Tech: What has been the progress of your business on the export front and which are the main markets you have successfully penetrated? What are your future strategies to tap your potential target markets?
Jayesh Gosrani: With a pan-India presence and 15 sales representatives around the globe, GOMA provides itself on delivering prompt transitional services to clients located in distant demographies, both national and international.

Although our biggest percentage of business is generated from Africa, it is an unexplored market. So, still India has a lot of scope so as to fetch business from Africa. It is majorly because customers are not happy with the quality and services of machines, which they source from far-East. On the other hand, they are very comfortable with the Indian machines and the service which the Indian suppliers provide. Thus, we would like to tap the African market for the entire range of our line of machines for liquid-food processing like milk, yoghurt, other milk-related products and beverages at large. Apart from that, South America is huge, which is still to be explored by us.

To mention few of our competitors, China figures as the biggest one in the export market. And let me tell you, we are many at times preferred over them by the buyers, because the quality, services and communication that we offer is far better than the Chinese one. However, price-wise they have an edge. There are few companies in Europe also, who can be coined as our competitors but again we are preferred with the comparable quality, service, communication, and in this case, prices too. Another major changes that I have been noticing in the world market is that so as to feed the demands coming from the developing and African countries, the European players are procuring machines from countries like India and China and then labelling it privately, finally charging the customers with twice or thrice the original prices!

Indusfood-Tech: How do you see Indusfood-Tech as a platform for the growth of the industry?
Jayesh Gosrani: We are looking forward to be a part of Indusfood-Tech in January 2020. Since we are focusing a lot on the export markets especially in Africa, I believe, Indusfood-Tech will be a platform, which will help us find our potential buyers in the said area. I believe that Indusfood-Tech would help not only us but also the industry at large to generate more and more links and business from the global buyers.

I am seriously amazed with the hosted buyer concept that TPCI and Department of Commerce have come up with. This would definitely ensure an increased revenue for the country. I see Indusfood-Tech as a success story, which can be repeated every year! All the very best to the team.